Search Engine Optimisation is focused on growing organic (non-paid) search engine rankings / results. This is influenced by a plethora of on-site and off-site factors. A strategic campaign with Spotlight Studios will provide you with an all encompassing solution. You can expect solutions to be on a 90 day rolling commitment, with quarterly reviews.
The work required for an audit will depend on the nature of your business, the keywords we're looking to target and their competitiveness. It involves looking at URL structure, HTML code, content, layouts, and a number of other factors. This is then compiled into a suitable report customised to your level of expertise which will determine costings and timescales to achieve the desired results.
Search engine advertising is one of the most popular forms of PPC and works by paying for each visitor that clicks on your advert. A substantial amount of work is involved researching and running an effective Pay Per Click campaign. Spotlight Studios will continuously analyse the performance of your account and make regualr enhancements to optimise your campaign.
* Packages are for illustrative purposes only | All prices exclude VAT | Discounts given for 12 month commitments
¹ Setup fees/time will apply for rolling contracts and costs exclude any PPC or link building budget
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